Social Media Marketing

Social Media Marketing

1) Is your businesses on the hunt for a Social Media Marketing Strategy that drives in-store sales?
2) Is your brand promoting enough on social to entice folks to come see you?

3) Are you about alerting customers to what’s going on in your stores, including promotions and action shots of your store?

Well look no further because That is exactly what we do.

Social Media Marketing (SMM)

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. We do SMO in two ways:
1) Adding social media links to content, such as RSS feeds and sharing buttons
2) Promoting activity through social media by updating statuses or tweets, or blog posts.

SMM helps your company get direct feedback from customers (and potential customers) while making your company seem more personable. The interactive parts of social media give customers the opportunity to ask you questions or voice complaints and feel they are being heard by you. This aspect of SMM is called social customer relationship management (social CRM).

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM.

If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements.

Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.

When done right, social media marketing (SMM) targets social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:

1) Establishing a social media presence on major platforms
2) Creating shareable content and advertorials
3) Cultivating customer feedback throughout the campaign through surveys and contests

Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness. Social media presence is a necessity for many customer-driven enterprises as it gives the impression of a more immediate connection between the customer and the seller. Moreover, campaigns spread through social media are believed to have more resonance because they are usually discovered through links shared by trusted sources (your friend and associates, or at least the people in your "Friends List".

The rich data available through social media allows us to target your message to very specific audiences (your potential clients), providing the potential for better results.
Contact us. We'll be happy to setup your SMM campaign today.